W.H. Smith Memorial School may collect through some portions of the Website personal identifiable information, such as your name, address, telephone number, and email address ("Personal Information"). We may also collect anonymous demographic and usage pattern information which is not unique to you, such as your geographic area, age, gender, preferences, interests, favorites, log-in frequency, purchase history, and usage history. This demographic and usage pattern information is not considered Personal Information except when it is used in conjunction with other information that personally identifies you.

When you access or use the Website and any features contained therein, we also automatically collect technical information about your computer hardware and software. This information can include your IP address, browser type, domain names, access times, and referring web site addresses, etc. This technical information is not considered Personal Information except when it is used in conjunction with other information that personally identifies you.

We use your Personal Information to: (a) operate the Website and provide the services we offer; (b) deliver the services you request; (c) provide technical support; (d) verify any online payment, telephone payment, and pre-paid card transactions, which are solely processed through third-party service providers with their own privacy policies for which we are not responsible; (e) investigate alleged fraud, infringement, or other misconduct; (f) send you newsletters; and (g) inform you about other products, services, events, and promotions available from Jaypee Business School or its affiliates. We may also use your Personal Information to contact you via surveys or other research regarding your opinion of any current and potential services.

We may share Personal Information with our service providers who need access to such information in order to complete the work they have been engaged to do. In some cases, such service providers may directly collect Personal Information from you on our behalf. Although we require such service providers to safeguard any Personal Information received from us or collected on our behalf, we are not responsible or liable in any way for the acts or failure to act by any such service providers.

We may, but are not obligated to, monitor and retain any and all data you transmit through our servers, including without limitation communications sent through or posted on the Website's discussion forums, chat rooms, and messaging functions, whether or not marked "private" by you. You acknowledge and agree that you have no expectation of privacy with respect to any such data transmitted, and you consent to any monitoring we may conduct

We use commercially reasonable efforts to secure your Personal Information from unauthorized access, use, or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We also use industry-standard encryption, such as the Secure Socket Layer (SSL) protocol, to protect certain kinds of information transmitted through the Website, such as your account password. Unfortunately, there are many factors beyond our control that could result in disclosure of Personal Information or any other information that you provide to us, and no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot ensure, and we disclaim any warranties or representations relating to, the security of any information you transmit to us, and you do so at your own risk.

You may review, correct, update, or delete your Personal Information maintained by us. Please provide us with sufficient proof of your identity and appropriate documentation of corrections to be made.

Please note that certain Personal Information, such as your date of birth or age, cannot be deleted from a user account unless you cancel your account. We also reserve the right to retain your Personal Information after account cancellation if such information is necessary to resolve any disputes or to comply with legal requirements